Good marketing starts with understanding the people you’re trying to reach.
Whether you’re looking to understand your audience better, find your place in the market or bring more direction to your marketing, I’ll help you turn research and insights into a clear, purposeful strategy.
Whether you’re launching something new, trying to reach the right people or feeling unsure about your next marketing move, Know Your Audience is designed to bring clarity and direction to your business.
Through focused research and strategic thinking, I’ll help you better understand your audience, identify opportunities and make more confident marketing decisions.
Every business has different goals, audiences and challenges, so your strategy should reflect that.
Whether you’re looking for a clearer understanding of your customers, insights into your competitors or a fresh direction for your marketing, I’ll tailor the research and recommendations to what your business actually needs.
Your final quote will reflect the depth of research and support required, with everything agreed before we get started.
We'll start with a discovery questionnaire and an initial consultation to explore your business, goals, current marketing and the challenges you're facing. This helps establish what you want to achieve and where to focus our research.
I'll explore your ideal customers, their interests, needs and behaviours using relevant existing research and insights. You'll gain a clearer picture of who you're trying to reach and what matters most to them.
A focused review of up to three relevant competitors, looking at their positioning, messaging and marketing approaches. I'll highlight useful observations and opportunities to help your business stand out.
You'll receive a personalised digital report bringing together the key findings, audience insights and practical marketing recommendations, with three suggested priorities to help you move forward confidently.
We'll start with a conversation about your business, your goals and the people you're hoping to reach. I'll get to know what's working, what's challenging and what you'd love to achieve through your marketing.
I'll explore your target audience, looking at their needs, interests and behaviours, alongside relevant market insights. I'll also take a closer look at your competitors to identify opportunities worth exploring.
I'll bring the findings together and turn them into practical recommendations for your business. We'll focus on what the research tells us and how you can use those insights to make more purposeful marketing decisions.
You'll receive your personalised report with the key findings, recommendations and three suggested priorities. I'll talk you through the results, answer your questions and help you feel confident about where to go next.
Understanding your audience can bring up plenty of questions. Here’s a little more about what to expect, what’s included and how we’ll turn insights into meaningful next steps for your business.
Know Your Audience starts from £250 and includes an initial consultation, business discovery, focused audience research, a review of up to three competitors and a personalised digital report with practical marketing recommendations and three suggested priorities.
You’ll also have the opportunity to request one round of factual corrections or clarifications to your report.
Not at all! Whether you’ve already got an idea of who your customers are or you’re still figuring things out, I’ll help you explore who you’re trying to reach, what matters to them and how your business can connect with them more effectively.
The starting package focuses on understanding your audience, exploring your market and identifying practical opportunities for your marketing.
If you’re looking for a more comprehensive strategy, including detailed campaign planning, channel recommendations or a longer-term marketing roadmap, we can explore a larger project tailored to your goals.
A smaller Know Your Audience project will typically take around 1–2 weeks, depending on the scope and availability of information. I’ll always provide an estimated timeline before we get started.
Absolutely! If you’d like to explore customer surveys, more detailed competitor analysis, campaign planning or ongoing marketing support, we can build these into a larger project.
Any additional work will be discussed and quoted separately, so you’ll know exactly what’s included before committing.
You’ll receive your personalised research and recommendations report digitally, bringing together the key insights and suggested next steps.
I’ll also talk you through the findings and answer any questions, so you can put what you’ve learned into practice with confidence.
Better marketing starts with understanding the people behind it. Let's uncover what matters to your audience and turn those insights into ideas that move your business forward.