Last updated: 3 November 2026
1. Who We Are
For The Audience is an independent marketing and creative business operated by Ellie Morris as a sole trader in the United Kingdom.
Website: https://fortheaudience.com
Email: ellie@fortheaudience.com
For the purposes of UK data protection legislation, Ellie Morris is the data controller for personal information collected through this website.
2. Information We Collect
When you contact For The Audience through our website or by email, we may collect:
- Your name
- Your email address
- Your business or brand name
- The marketing or creative services you’re interested in
- Your preferred project start date
- Information you voluntarily include in your enquiry
We may also receive limited technical information necessary for the website and its security to function.
3. How We Use Your Information
We use your personal information to:
- Respond to enquiries and communicate with you
- Discuss potential projects and services
- Prepare proposals and quotations
- Provide services you have requested
- Maintain necessary business records
- Protect the security and operation of our website
We do not sell your personal information.
We do not currently use information submitted through our enquiry form to send unsolicited marketing newsletters.
4. Our Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases where appropriate:
Legitimate interests: To respond to enquiries, communicate with prospective clients and operate our business.
Contractual necessity: To take steps requested before entering into a contract and to deliver agreed services.
Legal obligations: To maintain records or disclose information where required by law.
5. How Your Information Is Stored and Shared
Our website is built using WordPress and hosted by Hostinger. We use WPForms to collect website enquiries.
Personal information may be processed by service providers supporting our website, hosting and business email.
We only share personal information where necessary to operate our business, provide requested services or meet legal requirements.
Where personal information is transferred outside the UK, we will ensure that appropriate data protection safeguards apply.
6. How Long We Keep Your Information
We keep enquiry information only for as long as reasonably necessary to respond to your request and manage any resulting business relationship.
Where an enquiry does not lead to a project, we normally aim to delete it within 12 months of our last meaningful contact, unless there is a legitimate reason to retain it longer.
Information relating to completed projects, contracts, invoices and accounting may be retained for longer where required for business or legal purposes.
7. Cookies and Website Technologies
Our website may use cookies or similar technologies necessary for its operation, security and functionality.
We do not currently use Google Analytics, Meta Pixel or other advertising tracking tools.
If we introduce optional analytics, advertising or other non-essential tracking technologies in the future, we will update this policy and obtain consent where required.
8. Your Data Protection Rights
Under UK data protection law, you may have the right to:
- Request access to your personal information
- Ask us to correct inaccurate information
- Request deletion of your information
- Object to certain uses of your information
- Request restrictions on how your information is processed
- Request transfer of your information, where applicable
To exercise these rights, contact ellie@fortheaudience.com.
You can also raise a concern with the Information Commissioner’s Office (ICO) at https://ico.org.uk.
9. Third-Party Websites
Our website may contain links to external websites, including social media platforms.
We are not responsible for the privacy practices of those external websites. We encourage you to review their individual privacy policies.
10. Changes to This Policy
We may update this privacy policy to reflect changes to our services, website or legal requirements.
The latest version will always be available on this page.
11. Contact Us
For questions about this privacy policy or how your personal information is handled, please contact:
Ellie Morris
For The Audience
Email: ellie@fortheaudience.com